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The secret of business is to know something that nobody else knows. Aristotle Onassis

Methods

During research projects, we equally use both quantitative (face-to-face interview, telephone interview, interview at the points of sales, audit) and qualitative (depth and expert interview, mystery shopping, observation, focus groups, dynamic focus groups in the Internet, intuitive-expert groups, a group of anonymous customers, system alignment) methods. We also carry out desk research.

We have most of the research methods. But use only those needed for your project here and now.